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The story of Apple’s growth from garage startup to multi-trillion dollar business is one that has been told in many different ways by many different people, but still new versions can be found.
Statista has put together the story of the last 20 years of Apple growth in a 40-second hypnotic video, with animated revenue bars showing how the company’s product mix has changed over time …
The company posted the video to YouTube (below), complete with an uber-condensed four paragraph history of the company.
Apple was founded by Steve Jobs, Steve Wozniak, and Ronald Wayne in 1976 in the garage of Jobs’ parents. Their first product, known as the Apple I, consisted of an assembled circuit board without many of a computer’s present-day features, such as a display, keyboard, or mouse. Today, Apple’s ecosystem includes iPhone, iPad, Mac, wearable and home devices as well as a range of accessories and other services. Technical innovation paired with minimalistic designs and creative advertisements under former CEO Steve Jobs’s leadership made Apple one of the world’s most valuable brands. The company benefits from a loyal fan base and has experienced unparalleled revenue growth, from just eight billion U.S. dollars in 2004 to more than 270 billion in 2020.
Apple’s breakthrough came when the company launched the Macintosh in 1984, a product that became the first successful mass-market personal computer (PC) and continues as the Mac product line today. Apple introduced the Apple Online Store, followed by the iMac family of PCs in 1998. In January 2010, the iPad unveiling marked yet another milestone in the industry. The device sold more than three million units in the first three months, setting a new industry benchmark. Macs’ current product line is iMac, Mac mini, Mac Pro, MacBook Air and MacBook Pro while the iPad range includes iPad, iPad Air, iPad mini, iPad Pro. The iPad has shares of around 30 percent in the tablet market.
In 2001 Apple unveiled iPod which was a tremendous success with several hundred million units sold. Due to the popularity of smartphones doubling as a personal music player, iPod declined in popularity. In 2007, the iPhone’s release and…