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In tech circles, Apple is considered more than a tech brand. It is an institution on its own that perfectly balances mass appeal and out-of-the-box thinking. Though things have changed under the leadership of Tim Cook, the core philosophy set by the late Steve Jobs remains the same. A company which is closely watched by Wall Street and consumers alike, Apple has had a successful year despite facing challenges from external forces, including the pandemic and increased pressure from regulators. While the world has already started speculating what products to expect from the Cupertino giant next year and beyond, we observed certain things this year that not only tell us about Apple’s product strategies, but also give a peek into the company’s vision of the future.
Lately, Apple has started launching more ‘mini’ products. (Image credit: Anuj Bhatia/Indian Express)
The world of mini devices
Someone within Apple deeply cares about the ‘mini’ products and wants the company to address a niche segment that still wants to use devices with small-form factors. The message that often gets misunderstood is that these products are made simply because a cash-rich company like Apple can take risks and does not care much about the commercial prospects. That’s not how Apple functions. Designing a product like the iPhone 13 mini is more complicated, because you know the tight space makes it hard to fit a larger battery and yet the priority is to deliver battery life that lasts all day long.
For instance, the new iPad mini may look like a miniature version of the iPad Air but the way the mini has been designed gives a precursor to a product that could end up being a foldable device in the near future. In their current form, both the iPhone 13 mini and iPad mini are usable devices but also highly experimental in nature. Beyond laying the groundwork for new form factors, devices like the iPhone 13 mini and iPad mini give Apple an edge over the competition as…