The Next Web reports:
If you take a look at Amazon’s website, you’ll note that the Kindle Fire HD is selling for $ 199 while being stacked up against the iPad mini, which starts at $ 329. In a typical marketing strategy, Amazon has listed the advantages of its tablet device while also so eloquently pointing out the shortcomings of Apple’s.
To make it more interesting, it has elected to use a quote from gadget publication Gizmodo to highlight the difference:
…your [Apple’s] 7.9-inch tablet has far fewer pixels than the competing 7-inch tablets! You’re cramming a worse screen in there, charging more, and accusing others of compromise? Ballsy.”