Amazon Taps Its Inner Apple (Adam L. Penenberg/Fast Company)

Adam L. Penenberg / Fast Company:
Amazon Taps Its Inner Apple  —  By introducing the Kindle, Jeff Bezos is emulating Steve Jobs — and taking him on.  —  To explain the present and divine the future, Amazon’s founder and prognosticator-in-chief, Jeff Bezos, often turns to the past.  Fond of historical analogies …

Read the whole story here: Amazon Taps Its Inner Apple (Adam L. Penenberg/Fast Company)

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