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The new iPhone SE is seen on display during an event at the Apple headquarters in Cupertino, California. Reuters
Apple Inc on Tuesday added 5G connectivity to its low-cost iPhone SE and iPad Air and introduced a high-performance chip for its new Mac Studio, a desktop aimed at creative professionals.
Apple slightly hiked the price on the iPhone SE to $429 from $399 for the previous model. The new phone starts shipping March 18.
The iPhone SE comes with an A15 Bionic chip, which Apple says is the fastest among competition, a 4.7-inch retina display and a home button with touch ID.
“This is important for our existing users who want a smaller iPhone at a great value,” Chief Executive Tim Cook said.
Apple announced a new chip called M1 Ultra to enhance performance for Mac desktops. The M1 Ultra is made by connecting two M1 Max chips and is eight times faster than M1 chips.
Apple CEO Tim Cook showcases the new iPhone SE featuring 5G in Cupertino, California. AFP
To house the new chip, Apple unveiled a desktop Mac Studio and a new monitor called Studio Display that can be paired with any Mac, including Macbook Air and Macbook Pro models.
Apple will offer two versions of the Mac Studio, one with the M1 Max chip and the other utilizing the M1 Ultra chip.
Mac Studio with M1 Ultra is 80% faster than its fastest MacBook Pro.
Mac Studio pricing starts at $1,999 for the version with the M1 Max chip and $3,999 for the M1 Ultra loaded computer. Studio Display is priced at $1,599.
Shares hit the high for the day near $163 at the beginning of the presentation and then dropped to around $159 shortly after it ended and were down slightly for the day.
Apple’s Francesca Sweet talks about the enhanced features of the new iPhone SE in Cupertino, California. Reuters
During the presentation, Cook made no mention of the conflict in Ukraine. Apple said on March 1 it had paused all product sales in Russia in response to the Russian invasion. The Russian state media, RT News and Sputnik News are no longer available…