- Apple announced on Monday that it would hold a special event on November 10. Analysts expect the company to unveil the first Mac product powered by its new Apple silicon chip.
- Apple announced that it was developing its own chips for the Mac in June but has not revealed any details about such products yet.
- This is the third major product event Apple has held in the second half of 2020, coming after an iPhone launch event in October and an Apple Watch-focused event in September.
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Apple on Monday sent out invitations to another product event, its third in three months.
The invitation, titled “One More Thing,” is a nod to Apple’s famous habit of announcing one last product — often its most anticipated — at the end of its hardware events. The presentation will take place on November 10 at 10 a.m. PT.
This will be Apple’s third product-launch event since September. The company first hosted an event to unveil its new Apple Watches and iPads and a second presentation in October to launch its new array of iPhones and a new HomePod. This event is expected to focus on Apple’s new chips and the latest Mac lineup.
Apple announced during its Worldwide Developers Conference in June that it would start putting its own chips in Mac computers instead of Intel’s. The company previously said the first Apple silicon-based Mac would launch before the end of 2020 but didn’t provide any additional details.
Bloomberg’s Mark Gurman, who frequently reports accurate details on upcoming Apple product launches, previously said the first Apple silicon-based MacBook would launch in November.
The shift is a critical one for Apple that will give the company more control over the product-development process for the Mac lineup, since it will no longer have to rely on Intel’s release schedule. Apple develops custom processors for all of its other major products like the iPhone, iPad, and Apple Watch, and doing so for the Mac could allow Apple to maintain more consistency across all of its products.
“When we look ahead, we envision some amazing new products,” Apple CEO Tim Cook said during a presentation at WWDC in June. “And…