apple: Apple to skip October event? New report says iPad & MacBook to be announced via press release


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In its recent ‘Far Out’ event, Apple introduced to the world its next generation of smartphones and smartwatches. The iPhone 14 Series, Apple Watch SE, Apple Watch Series 8 and Apple Watch Ultra were the highlights of the event. Now, all eyes are on Apple’s upcoming event to be held in October.

Apple is expected to unveil its iPad Pro, Mac Mini, 14-inch and 16-inch MacBook Pro models. However, this time reportedly Apple may opt for a launch through press releases on its website rather than a digital event. The development was highlighted by noted tech journalist Mark Gurman in his popular newsletter
Power On.

In the newsletter, Gurman said that Apple is likely to release its remaining devices for the year 2022 through press releases. Updates to Apple website and other briefings will likely be shared with select members of the press according to Gurman. Earlier, several reports had suggested that the second fall event from the Cupertino-based tech giant will take place in October with focus on Mac and iPad. However, now the new report seems to be suggesting that the virtual event may not take place.

“It seems unlikely. Apple may ultimately end up feeling differently, but I think the company (as of now) is more likely to release its remaining 2022 products via press releases, updates to its website and briefings with select members of the press—rather than via a major iPhone-style keynote,” read the report by Gurman.

According to a report on
Macrumors, Apple is expected to unveil updated 11-inch and 12.9-inch iPad Pro models with M2 chip, updated Mac mini with M2 and likely M2 Pro chip, 14-inch and 16-inch MacBook Pro models.

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Apple’s highly anticipated ‘Far Out’ event held on September 7 brought out some of the company’s latest innovations on its smartphones. The iPhone 14 Pro models which were the highlight, flaunted the new notch ‘Dynamic Island’ and enhanced 48MP primary camera.