Apple Black Friday 2020 deals: Up to $69 off latest Apple Watch models now, iPad and AirPods price cuts coming soon

This story is part of Holiday Gift Guide 2020, CNET’s gift picks with expert advice, reviews and recommendations for the latest tech gifts for you and your family.

Here’s a dirty secret about the Apple Store: It’s the worst place to buy Apple products if you want the best deal. That applies to Black Friday or any other day. That means you can already score some great Black Friday and Cyber Monday Apple deals, including the new Apple Watch Series 6, the 2020 (Intel) MacBook Air and Apple’s signature AirPods Pro headphones, so long as you check out competing stores — albeit an authorized Apple retailer — such as Amazon, Target and Walmart.

So, if you’re looking for an early Black Friday deal on an Apple device or accessory, keep reading. We’ll keep track of current prices and how they square up with discounts we’ve seen in the past.