Taking a look back at another week of news and headlines from Cupertino, this week’s Apple Loop includes Apple’s launch date confirmation, iPhone 14 Pro Max details leak, Apple diversifies more production, Mac self repair program launched, Apple Maps prepares advertising plan, and iPhone speaker problems continue.
Apple Loop is here to remind you of a few of the very many discussions that have happened around Apple over the last seven days (and you can read my weekly digest of Android news here on Forbes).
iPhone 14 Launch Details Confirmed
With a hint of the nineties tag-line (‘Far Out’), Apple has confirmed a launch event for September 7th. This will be for the new iPhone 14 family and a number of peripherals, likely including the next Apple Watch. Curiously, the launch and presumably the retail release is happening a week earlier than previous years would suggest:
“The intriguing “Far out” tagline could be teasing a few other improvements. Maybe updates to the telephoto camera on its iPhones? Or the long-rumored satellite connectivity of some kind? And a short video tweeted by Apple’s SVP of marketing Greg Joswiak really leans into the stars motif, which could suggest the addition of an astrophotography feature.”
Which iPhone Will Be The Most Popular?
We may have the launch dates, but the jury is still out on the mix of the iPhone 14 family. Where will Apple place more stock and what are the market expectations? The display market offers a solid look at the production mix. Curiously the largest and most expensive iPhone – the 14 Pro Mx – is being backed to be the most popular handset.
“The iPhone 14 Pro Max has the highest share of panel production and shipments with a 29% and 28% share respectively. The 14 Max has the smallest share at 21% of production and 19% of shipments. It is expected to make up a lot of ground in September.”
Apple Builds Up A Diverse iPhone…