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Apple promotes its own exploration apps available in the App Store
By promoting its own in-house selection of apps, Apple is hoping to keep these titles in the minds of Apple device users who might consider sideloading a similar third-party app from a third-party app storefront.
Apple has its apps divided into six major categories:
Communication: “Apps to keep you connected.” Such apps include Phone, Messages, FaceTime, Mail, and Contacts.
Creativity: “Tools for pros and passionate creatives.” These apps include Photos, Camera, GarageBand, iMovie, and Final Cut Pro for iPad.
Productivity: “All you need to make your work of art.” Apps in this category include Notes, Reminders, Calendar, Freeform, and Pages.
Exploration: “Discover the world and navigate it with ease.” Such apps feature Safari, Maps, Weather, Find My, and Wallet.
Entertainment and Home: “Brilliant ways to watch, read, listen, and relax.” Apps in this category feature Apple TV, Apple Music, Apple Arcade, Apple Music Classical, and Podcasts.
Health and Fitness: “Wellness for your mind and body.” Such apps include Apple Health, Fitness, Workout, Sleep, and Cycle Tracking.
Features: Siri, iCloud, CarPlay, Continuity, and Family Sharing.