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Ahead of the first iPhone 12 handsets reaching customers, Apple has updated its website, and if the new iPhone users are not careful, they’re going to find that their new smartphone is going to cost them a little bit more than last year’s model.
This price increase come when you need to repair your new iPhone. Apple has increased the out-of-warranty repair price for the iPhone 12 compared to the iPhone 11. ‘Other repairs’ are charged at $449, a $50 increase on the iPhone 11’s $399.
This isn’t a price rise across the board, replacement batteries and replacement OLED screens remain at $69 and £279. Arguably these are the everyday repairs and you would assume that some of the engineering behind the new iPhone 12 family of handsets would allow for easier replacements of these two components.
Pricing for repairs on the iPhone 12 Mini and the iPhone 12 Pro Max are not yet available. And the prices are significantly lower if you have purchased the Apple Care program ahead of time. Including loss and theft, this costs $199 for the iPhone 12 and 12 Mini, or $269 for the iPhone 12 Pro and 12 Pro Max.
The increase in the repair prices comes on top of the $30 increase from Apples ‘Hi, Speed’ launch event where the iPhone 12 was prominently priced at $699… with an asterix to note that this was a discounted price on Verizon and AT&T, the list price was actually $729.
There’s nothing wrong with this practice, the details are all available to those who look for them. This quiet ratcheting up the cost of ownership of an iPhone will benefit Apple’s bottom line, but it doesn’t create the amazing experience that the company built its reputation on.