Apple digs in to protect ‘app store’ name (Jeff John Roberts/GigaOM)

Jeff John Roberts / GigaOM:
Apple digs in to protect ‘app store’ name  —  At a time when Amazon poses a growing threat to its dominant iTunes service, Apple is doubling down on efforts to drive its rival away from the term “appstore.”  —  In court filings last week, Apple demanded that Amazon provide an executive …

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