(Bloomberg) — Apple Inc. removed Parler from its App Store after the social media service was among those used to organize Wednesday’s riots at the Capitol.
The removal came a day after the Cupertino, California-based technology giant threatened to remove the app, telling the developers Friday they had 24 hours to provide Apple with a plan for moderating and filtering the service.
A letter provided by Apple to Parler indicates that the social media company did offer to make changes to its app in order to remain on the App Store. Parler told Apple that it “has been taking this content very seriously for weeks,” that it would implement a moderation plan “for the time being” and that it would implement a temporary task force, according to the letter.
Apple rejected those efforts as a solution in its explanation for removing the app. “We have continued to find direct threats of violence and calls to incite lawless action,” Apple wrote to Parler on Saturday, adding that the measures were “inadequate to address the proliferation of dangerous and objectionable content on your app.”
Parler will stay off the App Store on the iPhone, iPad and other devices until it’s able to show its “ability to effectively moderate and filter the dangerous and harmful content on your service,” Apple added.
While the app was removed Saturday, the move currently has no bearing on the many users who already have the app installed on their Apple devices. Removing an app doesn’t stop the program from operating, and Apple has apparently never taken the step to stop a major app from operating across all active iPhones.
Still, if Parler is never allowed back on to the App Store, the app will eventually lose…