Following the announcement of the new M1 iPad Pro and M1 iMac on Tuesday, Apple executives John Ternus and Greg Joswiak have sat down with the Independent for an in-depth interview. The two Apple executives spoke in the interview about Apple’s plans for the iPad and Mac, the new features of the 2021 iPad Pro, and more.
On merging the iPad and Mac
The most notable comments during the interview came from Joswiak, who serves as Apple’s senior vice president of worldwide marketing. When asked about the future of the iPad and Mac, as the lines start to blur in terms of power, Joswiak explained that Apple has no plans to merge the two platforms.
“There’s two conflicting stories people like to tell about the iPad and Mac,” says Joz, as he starts on a clarification that will lead him at one point to apologise for his passion. “On the one hand, people say that they are in conflict with each other. That somebody has to decide whether they want a Mac, or they want an iPad.
“Or people say that we’re merging them into one: that there’s really this grand conspiracy we have, to eliminate the two categories and make them one.
“And the reality is neither is true. We’re quite proud of the fact that we work really, really hard to create the best products in their respective category.”
(Joz, however, is reluctant to name the category he’s talking about: he jokes that he “can’t even stand using” the word, because the “iPad is better than tablets”. “I hate to diminish it by calling it the category name,” he says.)
Ternus, who is Apple’s senior vice president of hardware engineering, echoed Joswiak’s sentiment. He explained that Apple does not look at things with the lens limiting what one device can do in order to note “step on the toes” of another device.
“But we’re just going to keep making them better. And we’re not going to get all caught up in, you know, theories around merging or anything like that.”
“We don’t think about well, we’re going to limit what this device can do because we don’t want to step on the toes of this [other] one or anything like that,” he says. “We’re pushing to make the best Mac we can make;…