Apple iPhone 12 announcement coming at Oct. 13 event: What to expect


  • Apple is holding a big event on October 13, and its new iPhone 12 lineup is expected to be the main attraction.
  • It’s shaping up to be a major launch for Apple, as some analysts say this could be the company’s biggest upgrade cycle in years.
  • Several other products are rumored to be in Apple’s pipeline, but this event is expected to squarely focus on the iPhone.
  • The one exception may be the introduction of a cheaper new HomePod speaker. 
  • Visit Business Insider’s homepage for more stories.

Apple announced two new Apple Watches last month, but it’s far from being finished when it comes to new product launches for the year.

The company is holding an event on October 13, where it’s widely expected to unveil four new iPhones and possibly a new HomePod.

The iPhone 12 launch is expected to be the main attraction during Apple’s big event. Apple typically unveils its new smartphones in September, but had to delay its iPhone debut because of the COVID-19 pandemic. 

This year’s release is expected to be a particularly big one for Apple. Some analysts are expecting this to be a major upgrade cycle as the millions of iPhones in use around the world continue to age — meaning they’re ripe for upgrades.

Wedbush Securities analyst Daniel Ives estimates that 40% of Apple’s active installed base hasn’t upgraded their iPhones in 3.5 years.

“So you have a massive pent-up demand in the installed base going into a 5G transformational product cycle,” Ives told Business Insider. “That’s why I kind of view it as, really it’s almost the perfect storm of demand for Apple.”

Here’s a closer look at what we’re expecting to see from Apple’s upcoming launch event. 

The iPhone 12 lineup

The star of the show will be Apple’s new iPhone family, which is expected to consist of four models: a 5.4-inch iPhone 12 “mini,” a 6.1-inch standard iPhone 12, a 6.1-inch iPhone 12 Pro, and a 6.7-inch iPhone 12 Pro Max. That’s according to various leaks and reports that have emerged over the past year from TF International Securities analyst Ming-Chi Kuo, Bloomberg’s Mark Gurman and Debby Wu, and most recently, a leaker known as “Kang.”

All models are expected to support 5G connectivity and will…

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