Apple iPhone Zealots Find Religious Fulfillment at Mobile Altar – eWeek

An informal study by the BBC appears to reveal that Apple customers react to the brand with religious fervor. To do this the Beeb got a team of neuroscientests to perform an MRI on the brain of an admitted Apple fanatic–Alex Brooks, editor of World of …

Source:Apple iPhone Zealots Find Religious Fulfillment at Mobile Altar – eWeek

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