Apple News: “Apple Stores are rockin’” says TechIQ

The “Var Guy” at TechIQ Magazine offers “five reasons why Apple’s retail strategy is crushing the competition this holiday season:” Simplicity, Quality, Integration, Expertise, and Design. As an example, the Var Guy contrasts buying a Windows smartphone with buying an iPhone: “buy the iPhone (five minute process), link it to your Mac (five minute process), and activate the iPhone online (five minute process), and you’ll be wondering why Apple’s approach isn’t the norm for the entire cell phone industry.”

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