Apple News: Apple announces new software for Apple TV; lowers price to $229

Available as a free automatic download later this month, the new software announced today lets movie fans rent movies on the iTunes Store directly from their widescreen TV. With iTunes Movie Rentals and Apple TV—and with no computer required—customers can effortlessly rent movies just by clicking a button on their remote. By the end of February, they’ll be able to choose from a catalog of more than 1,000 titles, including over 100 titles in stunning high definition video with 5.1 Dolby Digital surround sound. DVD-quality iTunes Movie Rentals cost just $2.99 for library titles and $3.99 for new releases. High-definition versions are just one dollar more with library titles at $3.99 and new releases at $4.99.

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