Apple pulls rotten “Genius” ad campaign –

Apple pulls rotten "Genius" ad campaign
Yesterday, so quietly that almost nobody noticed, Apple Computer pulled its three-commercial "Genius" campaign from the Olympics telecasts. Unfortunately for them, advertising media noticed. So had consumers, who made the campaign what Ad Age called,
The Real Genius: Apple Ads Are Being Distributed By The Media | TechCrunchTechCrunch
Apple's Yanked Ads: Jive Or Genius?MediaPost Communications

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