Apple releases holiday ad

Apple has released its annual holiday ad, just in time for Thanksgiving. Named “The Surprise,” the ad focuses on two young girls who spend a lot of time playing with an iPad.

The ad focuses on a family that travels across the country to visit the mother’s father. Like many families, the parents hand them an iPad when their daughters start to fight…

When they arrive at the grandfather’s house, we realize that the grandfather’s wife recently passed away. Both the grandfather and the mother are still mourning.

While their parents tell the kids to watch something on the iPad, they end up using the iPad to build a touching slideshow using old family photos.


Apple – TechCrunch