Apple Secretly Acquired “Pandora For Books” Startup BookLamp To Battle Amazon

BookLamp Apple Feature TechCrunch has learned that Apple has made another acquisition, one that it is using to boost its e-books effort and “beat Amazon at its own game.” It has bought BookLamp, a startup based out of Boise, Idaho, that developed big data-style book analytics services. A second source says Apple bought BookLamp’s employees and technology for a price that was “higher than… Read More
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