I believe that every investor looking to put money into Apple stock ($AAPL) should be aware of a few important facts about the company and its shares. Today, the Apple Maven presents “Apple Stock 101”, an article that provides the basics for old, new, and aspiring Apple shareholders.
“Apple Stock 101” is meant to be a fresh, frequently updated document to be used as a reference guide. Therefore, feel free to bookmark this page and come back for future updates.
The Cupertino-based company is an important piece of the personal computing revolution of the 1970s and 1980s. Apple was co-founded by the now famous Steve Jobs and Steve Wozniak to market one product at first: Wozniak’s Apple I PC.
Later in the 1980s and into the 1990s, Apple became known for its Macintosh line of computers – a golden age for the company. But the period also marked the end of the first Steve Jobs era, as the celebrity founder was ousted in 1985.
Apple struggled through most of the 1990s, even flirting with bankruptcy at one point. The stock dropped nearly 80% between March 1992 and December 1997. Steve Jobs returned to the company near the late 1990s bottom to make history again in the tech industry over the following decade and a half.
Between 2001 and 2010, Apple changed the world by introducing devices that became household staples. The popular MP3-playing iPod came out early in the 2000s, while the category-defining iPhone and iPad were launched in 2007 and 2010, respectively.
Fun fact: it was during this period marked by the Intel-based Mac and early innings of the mobile revolution that Apple stock produced its largest three-year gain ever: 1,000% between 2003 and 2006.
Today, Apple is a tech behemoth that sells several products and services ranging from 5G-ready smartphones to smartwatches and even financing through a credit card partnership with Goldman Sachs ($GS). As of May 2021, the consumer discretionary conglomerate was the most valuable company in the world, and the only in the US to have ever been valued above $2 trillion.
Apple’s business segments
Apple has often been called “the iPhone maker” for a good reason. In…