Apple Suddenly Reveals A Surprise New Product May Be Here In Days

May 31 update below. This post was first published on May 29,2022.

A new report shows that the unveiling of an Apple Augmented Reality (AR) headset looks more likely than ever.

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Monday, June 6, is the date for the keynote that opens this year’s World Wide Developers Conference (WWDC). And it looks increasingly likely that it will end with One More Thing, that Apple favorite phrase for something completely new. The last One More Thing was when the first Apple Watch was revealed alongside the iPhone 6 in September 2014. So, why is the possibility of the new headset, called Apple Glass by some, a surprise?

May 31 update.

The latest intel comes from a report by Ming-Chi Kuo, that reliably accurate analyst for TFI Securities. In a pair of tweets a few hours ago, Kuo added his voice to the conversation about what to expect from Apple in terms of its all-new AR headset.

He feels we won’t see it this week, saying: “It still takes some time before Apple AR/MR headset enters mass production, so I don’t think Apple will release AR/MR headset and rumored realityOS at WWDC this year. Apple’s competitors worldwide can’t wait to see the hardware spec and OS design for Apple’s AR/MR headset.”

MR stands for Mixed Reality, by the way.

I agree with all of that, but note that he says “release”, not unveil, announce or something like that. Perhaps I’m being overly optimistic but a bit of me is still hopeful that there could be some news. After all, I never expected the product to be released, rather that it would be teased and the operating software announced as coming soon so developers could start work immediately on crafting apps for it. But Kuo says even realityOS won’t be announced.

Kuo goes on: “I’m sure that if Apple announces AR/MR headset and its OS at WWDC, competitors will immediately kick off copycat projects and happily copy Apple’s excellent ideas, and hit the store shelves before Apple launches in 2023.”

That all makes sense, of course, and we’ve all…