Apple Watch Ultra: Where to preorder

When the Apple Watch first came out in 2015, I remember thinking that Apple should license the Apple Watch OS to dive computer manufacturers. As an avid diver, it made sense that a simple, bright display at 100 feet would be far better than the gray-on-gray, hypercomplicated dive computers I’d used.

Well, it took seven years, but the Apple Watch Ultra, the first major variation on the Apple Watch since its debut, looks exactly like the high-performance, rugged Apple Watch I’ve been waiting for.

Apple Watch Ultra preorders and release date



The Apple Watch Ultra is available to order now on the Apple Store and will begin shipping on Sept. 23. The watch starts at $799, with a variety of band options that include an Alpine Loop for outdoor adventuring, a Trail Loop for endurance athletes and an Ocean Band for those planning to go underwater.



Clocking in at a starting price of $800, the Apple Watch Ultra is aimed not only at divers but also extreme and endurance athletes. It’s a rugged, long-lasting beast of a watch, and Apple has packed just about every feature into the gadget, from increased battery life to more precise GPS to a loud siren to signal where you are.

It has all the usual features of the new Apple Watch Series 8 and SE, including the new temperature sensors, ovulation estimates and crash detection, but it adds a screen that is larger (49mm compared to the Series 8’s 45mm) and brighter (2,000 nits compared to 1,000 nits) as well as new ruggedness standards. It’s water resistant down to about 330 feet (100m) compared to the Series 8’s 164 feet (50m), IP6X dust resistant and adds the MIL-STD 810H certification, which means this thing meets the US Department of Defense environmental engineering standards. The watch is rated from minus 4 degrees Fahrenheit to 131 degrees Fahrenheit.

The Apple Watch Ultra is crafted from aerospace-grade titanium and features a flat sapphire front crystal screen. Apple says the brighter…