Apple @ Work: How Google Apps for Your Domain helped Apple grow its Mac market share in the enterprise


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Employee choice when it comes to technology is something I applaud. Technology is deeply personal to many people, so using the tools you’re comfortable with improves morale and streamlines productivity. Unfortunately, employee choice with technology wasn’t always something employers considered. Many people give the iPhone credit for driving employee choice as it created a halo effect. The iPhone contributed that, but I want to argue that Google deserves a lot of credit here as well. Read on to learn more about how Google helped drive the concept of employee choice with technology.

About Apple @ Work: Bradley Chambers managed an enterprise IT network from 2009 to 2021. Through his experience deploying and managing firewalls, switches, a mobile device management system, enterprise-grade Wi-Fi, 100s of Macs, and 100s of iPads, Bradley will highlight ways in which Apple IT managers deploy Apple devices, build networks to support them, train users, stories from the trenches of IT management, and ways Apple could improve its products for IT departments.

All Microsoft

Today’s IT landscape involves many different platforms. An organization might use one software as a service tool for accounting, one tool for team chat, SalesForce as a CRM, a hosted email service, and maybe a tool like Okta to tie them all together under a single sign-in protocol. The concept of using tools from multiple vendors was foreign 10+ years ago. The goal of many IT teams was to use everything Microsoft offered and tie everything together through ActiveDirectory.

The all-in-on Microsoft strategy made a lot of sense at the time. The concept of using a tool built into your existing infrastructure streamlined training and troubleshooting. Many teams added a few additional tools, but the bulk of “business…