Apple @ Work: Why the Genius Bar is an underrated part of the Mac experience for small businesses

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As small businesses have followed the digital transformation trend of large businesses, having reliable technology has become ever more important. When devices run into issues, business owners need repairs, and they need them fast. Apple’s growing footprint Apple Store and the genius bar have become a lifeline for small businesses without dedicated IT departments.

About Apple @ Work: Bradley Chambers has been managing an enterprise IT network since 2009. Through his experience deploying and managing firewalls, switches, a mobile device management system, enterprise-grade Wi-Fi, 100s of Macs, and 100s of iPads, Bradley will highlight ways in which Apple IT managers deploy Apple devices, build networks to support them, train users, stories from the trenches of IT management, and ways Apple could improve its products for IT departments.

Having local access to authorized repairs

One of the challenges for a small business using Windows and PCs is knowing where to go for help. Do you call Microsoft? Do you call the PC manufacturer? Can you go to your local electronics store? If there are warranty issues – can that store handle those? This problem is one of the challenges when you don’t have Apple’s end-to-end integration.

When you have a MacBook Air that you’re using for your small business, and you run into software issues, you schedule a call with Apple Support. They can help you diagnose and fix the issue on the phone. There are even secure methods for letting them remotely control your computer so they can see the problem first hand.

When you run into hardware issues, regardless of in-warranty or out of warranty, you can use the Apple Support app to make an appointment at your local Apple Store. If you’re like me and have no Apple Stores within an hour…