Apple’s 2023 Event Plans: New Products and Software Coming in 2023

In an average year, Apple holds three to four events. There’s usually a spring event in March, the Worldwide Developers Conference in June, a September event that’s focused on iPhone and Apple Watch, and sometimes an October event if there are notable iPad or Mac refreshes expected in the fall.

In this guide, we’re keeping track of all of the Apple events that are on the horizon and what we’re expecting to see at each one, so make sure to check back in regularly. We’re expecting multiple events to take place in 2023, including WWDC and the September iPhone event, plus we could also get a spring event.

Note that the product launch information in this guide is based on rumors and estimates, and actual launch timelines could vary.

January Press Release Announcements

Apple in January 2023 introduced new 14-inch and 16-inch MacBook Pro models that are equipped with updated M2 Pro and M2 Max chips. Apple also introduced new M2 and M2 Pro Mac mini machines and a new larger-sized $299 HomePod, with all of these announcements done via press release.

Possible Spring Event

Apple initially planned to introduce its AR/VR headset sometime around April and was intending to hold an event for the unveiling, but the launch of the device has been pushed back until June. It is not clear if we will get an April event, but right now rumors suggest we could see a 15-inch MacBook Air in the spring, and we’re also waiting on new Apple silicon Mac Pro models and display options.

15.5-inch MacBook Air

There’s only one MacBook Air right now, but Apple is working on a larger model that would measure in at 15.5 inches, which would be between the 14 and 16-inch MacBook Pro models in size. Rumors about the machine are limited, but it is expected to use the same general design as the M2 MacBook Air, and it could come as soon as the second quarter of 2023.

Mac Pro with M2 Ultra Chip

The Mac Pro is the last of the Mac lineup to continue to use Intel chips, and Apple is expected to transition the machine to Apple silicon in 2023. Rumors suggest that the Mac Pro will use an M2 Ultra chip with up to a 24-core CPU, up to a 76-core GPU, and at least 192GB of RAM, possibly more. No major design changes are expected…