Apple’s Behind-The-Scenes For ‘The Song’ Reveals A Mix Of Old And New Tools

Screen Shot 2014-12-17 at 1.21.02 PM Apple’s “The Song” holiday ad has managed to pretty universally tug heartstrings, in keeping with its usual practices for this time of year, but the product story contained therein is one of a creative workflow that involves most of Apple’s current product lineup. A new behind-the-scenes video the company has just published shows that Apple’s cutting edge tech… Read More
TechCrunch » Apple