Apple’s First Marketing Guru On Why ‘1984’ Is Overrated (Matt Creamer/AdAge)

Matt Creamer / AdAge:
Apple’s First Marketing Guru On Why ‘1984’ Is Overrated  —  Regis McKenna On Advising Startups and How He Helped Steve Weather ‘Antennagate’  —  When a young Steve Jobs needed a marketing expert, he called Intel to ask who made their sharp-looking ads and was told “Regis McKenna.”


Apple – Techmeme Search

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