Apple’s iAd Not Game-Changing, but Will Move Market (Kunur Patel/AdAge)

Kunur Patel / AdAge:
Apple’s iAd Not Game-Changing, but Will Move Market  —  Developers to Get 60% of Ad Revenue Sold for Apps  —  NEW YORK (AdAge.com) — Apple unveiled its take on mobile advertising — the iAd — which looks a lot like the kind of rich media units we’ve begun to see on many mobile ad networks.


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