Apple’s starting to learn what you get when you cross-breed an iPhone , iPad and Mac computer: a hit.
The tech giant is due to disclose its earnings for its second fiscal quarter on Wednesday, when it’ll also likely discuss many hot topics. There’s its privacy fight with Facebook and the upcoming court battle with Fortnite maker Epic. Meanwhile, music streaming service Spotify and Bluetooth tracking device maker Tile are raising antitrust concerns on Capitol Hill.
But all that may not get as much attention as Apple’s seeming early success with its new M1 Mac computers. The new laptops and desktops mark a major shift for Apple, switching out the Intel microprocessing brains the company’s relied on for years for ones designed by in-house engineers. Those new M1 chips promise a better mix of battery life, performance and thinner designs, Apple has said. And it seems to already be delivering on that promise.
The M1 chip is one of the biggest tech moves Apple’s made in years.
Just before unveiling its newest iMac desktop and iPad Pro tablet, Apple said the M1-powered MacBook Air and MacBook Pro laptops, as well as its Mac Mini desktop, had become the most popular computers it sells. “Every Mac with M1 is transformed into a completely different class of product,” Apple CEO Tim Cook said during the company’s Spring Loaded product unveiling last week. “This isn’t just an upgrade, it’s a breakthrough.”
Analysts are expecting similarly enthusiastic sales too. Though Apple didn’t provide forward-looking guidance, analysts on average expect the company to report 98 cents in profit per share on $77.2 billion in sales for the three months ended in March, according to surveys published by Yahoo Finance. That would amount to a more than 50% increase in profit per share from the same time a year ago, and 32% increase in sales, which would translate to Apple’s sixth-highest sales quarter ever, despite the company not having released any major new products during that time.