Apple’s M1 is just the beginning. What comes next for the Mac will likely change the way we think about computers forever.


apple m1 chip
Apple’s successors to M1 could force competitors to get better.

  • Apple’s M1-powered Macs have impressed many and convinced users that the tech giant’s in-house processors can compete with Intel’s chips.
  • What comes next for Apple’s other products, including its higher-priced iMac and Mac Pro, could drastically change the playing field, says tech columnist Jason Aten.
  • A recent report from Bloomberg hinted that the company might consider increasing the number of cores in its M-series chips to scale up their performance.
  • The result will likely fix the compromise users often have to make between high performance, battery life, and computer size.
  • “Sure, you can deliver something that bumps up the low end, but the expectations are pretty low on an entry-level MacBook Air,” Aten writes. “The challenge is whether you can deliver the same increase in something where the expectations are much higher. Assuming the reports are true, it seems pretty clear that Apple thinks it can.”
  • Visit Business Insider’s homepage for more stories.

Apple’s M1-powered Macs have made quite an impression. The first installment in Apple’s promise to transition its entire lineup to its own silicon has earned rave reviews from journalists and users.

In many ways, they answered every expectation people had about Apple’s in-house processor designs, and whether they’d actually be able to compete with Intel’s chips.

The short version: They absolutely can.

They really only left one question remaining – what comes next? More specifically, what does Apple plan to do with the remaining Macs in its lineup? After all, the MacBook Air, MacBook Pro, and Mac mini that Apple introduced last month represent the three most entry-level Macs the company makes. There’s a big difference between a $999 MacBook Air and a $4,000 iMac or $50,000 Mac Pro, right?

A report from Bloomberg’s Mark Gurman gives us a look at the answer:

“For its next generation chip targeting MacBook Pro and iMac models, Apple is working on designs with as many as 16 power cores and four efficiency cores … For higher-end desktop computers, planned for later in 2021 and a new half-sized Mac Pro planned to launch by 2022, Apple is testing a chip…

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