Apple’s new ad focuses on background animations for Messages

screen-shot-2016-09-29-at-5-26-52-pm Apple is releasing a new video advertisement for the iPhone and iOS. Like previous ads, this video shows a stark departure from its predecessors. You can feel Tor Myhren’s influence on this ad. The recently hired VP of Marketing Communications has an impressive background in the advertising industry and is now in charge of Apple’s ads. That’s probably the reason why these… Read More
Apple – TechCrunch