Apple’s Schiller Reveals Marketing Approach in Trial – Businessweek


Wall Street Journal

Apple's Schiller Reveals Marketing Approach in Trial
Businessweek
An Apple Inc. marketing executive revealed the company's reliance on free press coverage and product-placement as it unveiled its case to jurors in the first week of a multibillion-dollar patent-infringement trial against Samsung Electronics Co
Apple's Secrets Revealed at TrialWall Street Journal
Apple's Bid For Samsung Sanctions Denied By Patent Trial JudgeHuffington Post

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