An institution since 1974, Chaucer’s Books is honored once again. “We believe locally owned businesses are part of the rich fabric of our community, but in these times, they require all of our support to help them survive and thrive again,” said GM Greg Feitt. “If you love a place, support it! Our literary community is of particular importance to us, and we encourage you to support The Book Den, Tecolote, Lost Horizon, Mesa Books, and Metro Entertainment, to name just a few.”
Runner-Up: The Book Den
The Apple Store
No one likes to have technical difficulties, but instead of watching your blood pressure rise as that annoying rainbow pinwheel of frustration twirls round and round and round on your device, the Apple Store is there to provide hands-on hardware support for Apple products. Once again our readers’ choice for Best Computer Repair service, the ever-patient tech-support staff at the State Street store recently reopened to help us keep our tech in tip-top shape.
Musical Instrument Store
Jensen Guitar & Music Co.
Strumming their way into our hearts since 1973, Jensen Guitar & Music Co. President Chris Jensen said being named the best means that “maybe we’re still doing right by our customers. Even with the cloud of the global pandemic, the silver lining is that many of you now find yourselves at home more and have reunited with your musical instruments and talents. We appreciate that many of you chose to have us help in that reunion.”
Runner-Up: Nick Rail Music
It was a bittersweet Best Of victory for Plum Goods, Santa Barbara’s favorite gift shop for almost a decade. “It broke our hearts to have to close our doors,” said owner Amy Cooper, who’s kept selling via plumgoodsstore.com and at Zone Studios (121 Santa Barbara St.). “We are hoping to stay alive and be able to reopen somewhere in 2021. Your support means the world to us, and we miss your…