Boiling Apple down to its adjectives (Philip Elmer-DeWitt/Brainstorm Tech)

Philip Elmer-DeWitt / Brainstorm Tech:
Boiling Apple down to its adjectives  —  Steve Jobs.  Photo: Apple Inc.  —  Last week we counted how many times Apple (AAPL) marketing chief Phil Schiller used the words “amazing” and “incredible” in his presentation at the “It’s only rock and roll event.”  (Answer: an incredible 15 times each.)

Read the whole story here: Boiling Apple down to its adjectives (Philip Elmer-DeWitt/Brainstorm Tech)

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