Businesses Take a Page From Design Firms – Wall Street Journal

When New York’s Memorial Sloan-Kettering Cancer Center wanted to make the chemotherapy process easier on patients three years ago, it sought help from an unusual place: the design firm IDEO Inc. IDEO/Dirk Ahlgrim Clinic staff from Memorial Sloan …

Read the whole story here: Businesses Take a Page From Design Firms – Wall Street Journal

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