Buying Apple Products Is a Form of ‘Narcissism’ – Wired


Wired

Buying Apple Products Is a Form of 'Narcissism'
Wired
In Apple's 2002 “Window” ad, however, the active presence of a user suggests the integration of the self, the body, and the machine — a rhetorical move signifying computer and user as an integrated unit. The metaphor suggests that computers are not to

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