China’s Xiaomi overtakes Apple in the global smartphone market


  • Chinese smartphone maker Xiaomi was the second-largest smartphone maker in the second quarter, overtaking Apple, a new report from analyst firm Canalys showed.
  • Xiaomi had a 17% share of global smartphone shipments, ahead of Apple’s 14% and behind Samsung’s 19%.
  • Xiaomi has expanded rapidly in international markets and is now trying to push into the premium segment with smartphones such as the Mi 11 Ultra.



a desk with a computer in a room: A Xiaomi logo is seen at a Xiaomi store on June 22, 2021 in Shanghai, China.


© Provided by CNBC
A Xiaomi logo is seen at a Xiaomi store on June 22, 2021 in Shanghai, China.

GUANGZHOU, China — Chinese smartphone maker Xiaomi was the second-largest smartphone maker in the second quarter, overtaking Apple, a new report from analyst firm Canalys showed.

Loading...

Load Error

Xiaomi had a 17% share of global smartphone shipments, ahead of Apple’s 14% and behind Samsung’s 19%.

“Xiaomi is growing its overseas business rapidly,” Canalys Research Manager Ben Stanton said in a press release, noting shipments increased 300% year-on-year in Latin America and 50% in Western Europe.

The Chinese smartphone maker posted year-on-year smartphone shipment growth of 83% versus 15% for Samsung and 1% for Apple.

Stanton noted, however, that Xiaomi phones are still skewed toward the mass market with the average selling price of its handsets 75% cheaper than Apple’s.

But the Beijing-headquartered company is now looking to push into the high-end market. Earlier this year it launched the Mi 11 Ultra, a premium smartphone that starts at 5,999 yuan ($928). It also launched the 9,999 yuan Mi Mix Fold, its first foldable phone.

That price range pits Xiaomi against Apple and Samsung in the premium segment. But its domestic rivals Oppo and Vivo are also trying to break through into the high-end market.

“It will be a tough battle, with Oppo and Vivo sharing the same objective, and both willing to spend big on above-the-line marketing to build their brands in a way that Xiaomi is not,” Stanton said.

“All vendors are fighting hard to secure component supply amid global shortages, but Xiaomi already has its sights set on the next prize: displacing Samsung to become the world’s largest vendor.”

The electric vehicle boom is real — but the road won’t be easy

Source…