Columbia at last gets an official Apple store, at least for Gamecocks | Columbia Business



COLUMBIA — Columbia will at last get an official Apple store — at least for the University of South Carolina community.

USC has an agreement with the technology giant to open a retail and service site on campus that will include up to five staff members who are certified Apple technicians. It will carry the full line of company products except for iPhones, and it will service all Apple equipment, said Bill Kirkland, director of the university’s Office of Economic Engagement.

The store will be open to USC students, staff, faculty and alumni.

Other Midlands shoppers will have to continue to travel to company’s namesake brick-and-mortar locations in Charleston, Greenville, Charlotte and Augusta.

An online store likely will be available before the end of this semester. A 1,500-square-foot shop on the ground floor of the Byrnes Building at 901 Sumter St. will open in January when students return, Kirkland said.

The store, called the iCarolina Tech Hub, will offer Apple products and other brands for sale.

Students will stay home for remote learning after Thanksgiving break.

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Students in the university’s College of Hospitality, Retail and Sport Management will participate in the management of the store, for either internship or project credit. Their role will be similar to the McCutchen House, the restaurant on the Horseshoe that doubles as a classroom.

USC is only the second university, after Creighton in Omaha, Neb., to offer…

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