Creating The Brand Halo Effect – Branding Strategy Insider (blog)

Creating The Brand Halo Effect
Branding Strategy Insider (blog)
What key product is behind the phenomenal success of Apple Computer? In a word, the iPod. In fiscal year 2005, Apple Computer sales were up 68 percent over
Why Apple is UnstoppablePC Magazine
Latest iTunes upgrade makes it easy to share your favoritesCape Cod Times
Apple climbs to No. 20 in brand value rankingsMacNN
Zikkir World (blog)
all 9 news articles »

Read the whole story here: Creating The Brand Halo Effect – Branding Strategy Insider (blog)

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