Dell Ads to Focus on Human Side of Technology – Wall Street Journal

Dell Ads to Focus on Human Side of Technology
Wall Street Journal
A new branding campaign from computer maker Dell Inc. takes a cue from Apple Inc.'s marketing playbook: It doesn't talk about technology. In one spot, a teenage girl talks about how she uses a Dell laptop to video chat with a boy she has a

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Source:Dell Ads to Focus on Human Side of Technology – Wall Street Journal

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