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The latest update to Facebook’s content creator platform will let creators earn money while bypassing Apple’s 30 percent cut of all transactions. With the update, Facebook will now offer an in-app link that sends users to a website to complete the subscription. If Facebook is successful with this attempt, it could effectively bypass the upfront cut that Apple takes from all App Store transactions.
Facebook originally introduced subscriptions to the platform in 2020. This allows fans to directly support content creators with monthly payments. The system works like those on sites like Twitch or YouTube. Fans sign up for a subscription and each month that money goes to the creators. Facebook doesn’t plan to take any fees from creators until 2023, at the earliest. However, Apple and Google still take their cut from any purchases made in applications downloaded from their respective stores.
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Facebook subscription link could bypass Apple’s fees
To help combat the loss of that revenue, Facebook has introduced a new way for fans to subscribe to creators. Now, creators can add a link in their creator bio, which will direct subscribers away from the app when clicked. Since the purchases are being made on a website outside of Apple or Google’s ecosystem, the companies can’t claim any of the profits.
“Starting today, we’re offering creators the ability to direct people to a website to complete their Subscriptions purchase using Facebook Pay,” the announcement reads.
“When people purchase Subscriptions from this website on web or mobile, creators will be able to keep 100% of the money they earn, excluding taxes. Creators can find their personalized promotional link in Creator Studio, which they can share with their audiences, including over email or text.”
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