Finding the best Black Friday deals on Apple devices

Black Friday is the busiest shopping day of the year. In 2021, people spent billions of dollars in shopping with an average annual increase of 3.5% in spending over 20 years.

One thing all those people haven’t yet realized: they don’t actually have to wait for November to find deals. On average, big retailers offer a modest 10-20% discount on the majority of their stock and the listed discounted prices can sometimes be inflated by deceiving cost comparisons.

Once upon a time, Black Friday was truly a day to save big. These days, Black Friday is just a day that companies spend more on advertising. Beyond that disappointing truth, it promotes overconsumption which has a highly negative impact on the environment and contributes significantly to e-waste.

We don’t blame people for wanting to save though – especially not on expensive devices like Apple iPhones, iPads and Macbooks.

Apple makes some of the best smartphones, tablets, laptops and smartwatches available today. While they aren’t the innovative giants they used to be while Steve Jobs was around, the iPhone does represent ~55% of smartphone sales in the US. And the M1 Macbook’s performance convinced tons of lifelong PC users to finally switch over to Mac too.

With Black Friday coming up, people will definitely be looking to find better deals on Apple devices than what’s offered year-round. But let’s really take a look at our options and get to the bottom of how you can actually save big this year.

Apple never has any Black Friday sales

Let’s just rip the band-aid off: Apple never promotes any limited-time discounts on any of their devices.

You can expect the retail price of last year’s iPhones, iPads, Macbooks and Apple Watches to go down about 10% when the new models roll around. Otherwise, it’s unheard of for Apple to offer any deals – not even during Black Friday.

So we don’t have optimistic predictions for any 2022 Black Friday deals from Apple. We expect the same nothing we got in 2021 (and every year before that).

Now, of course, you can shop from big retailers who will usually discount old stock or overstocked items. But those are limited-supply offers, and they’re usually modest savings…