Google has long tried to publicly bully Apple into adopting a universal messaging standard. The latest show of public force was over the weekend, and it includes both the main Android Twitter account and Google Senior Vice President Hiroshi Lockheimer.
This is somewhat ironic, as they are using their large public followings to bully Apple’s own “peer pressure and bullying.” That said, Apple is the last piece of the puzzle for universal Rich Communications Service (RCS) in the US.
If Apple were to support RCS in iMessage, that would help put a stop to insecure messaging, as all messages would be end-to-end encrypted.
Google’s track record with messaging strategy is terrible
Apple has used iMessage since 2011 when iOS 5 was released. It allowed for messages and crucially, images, to be sent over WiFi or data, bypassing the often-high charges for SMS and MMS by your carrier.
It also allowed for higher-quality images and video to be sent and brought messages to devices like the iPod Touch and iPad that didn’t have SIM cards for a cellular plan. Simple, effective, and one app throughout.
Google has a far more complicated history with messaging, even with SMS and RCS. Google Hangouts was a good SMS replacement, and the closest to what iMessage provides for Apple.
Except, Google started playing around with other default messaging apps before deciding to kill it off in 2018.
Then came Google Allo, which also died in 2019. Why? It was restricted to one device only and didn’t have SMS integration.
Around that same time, Google started switching to Google Messages as the default messenger app on Android.
That switch brought Rich Communication Services, the RCS that the company is trying to get Apple to also adopt. In predictable Google fashion, it was a mess from the start.
Google tried to push the carriers to roll it out, then the carriers partnered together to push their own vision of RCS out.
Nowadays, RCS is available to every Android user worldwide. Assuming they’re…