Here’s How Apple Designs Experiences For Devices That Don’t Exist Yet

shiny-apple-logo Apple famously keeps info about upcoming products locked down on a need-to-know basis, but that doesn’t mean it waits until hardware is fully-formed before creating software for it. Nor does it create either hardware or software in a vacuum, building one independent of the other. So how does it go about coming up with and prototyping product ideas with limited info or access to… Read More
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