How Pizza Hut App Got Role in Latest iPhone Spot – Advertising Age

Ian Wolfman, chief marketer for Pizza Hut’s digital agency, IMC2, said that while the marketer had planned to contact Apple and campaign for a place in one of its commercials, the computer maker called the pizza chain first. “And they moved quickly …

Read the whole story here: How Pizza Hut App Got Role in Latest iPhone Spot – Advertising Age