How Steve Jobs and Apple’s customer base convinced Tim Cook to join Apple

It’s well known that Tim Cook played an integral role in helping Apple reverse course back in the late 90’s and subsequently transforming it into one of the most profitable companies on the planet.
During Tuesday’s D10 sit down with Walt Mossberg and Kara Swisher, Tim Cook was very forthright and helped add a bit more color to his story.
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Yoni Heisler’s blog

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