Ah, October. Leaves turning brown, air getting chillier, pumpkins getting spicier — or something. And now, Apple’s new iPhone too. That’s right, the company’s next-generation smartphone, often called the iPhone 12, is expected to launch during an online-only event on Oct. 13 this year with a new boxier iPad Pro-inspired look, faster processing chips and 5G wireless technology. Here’s what we’ve heard so far about the iPhone 12’s price, and a few features on our iPhone 12 wish list that Apple should steal from Samsung.
Look at Apple making a pun about 5G.
The new iPhone is the smartphone Apple fans and industry watchers alike have been waiting awhile to see. It’s the first major revamp of the iPhone’s design since 2017, when Apple introduced its $1,000 iPhone X , with its new face unlocking design and better screen technology. One survey from Decluttr, a device recycler and reseller, found that a “staggering” 53% of respondents plan to buy this year’s iPhone, touching off what analysts call a “supercycle” of phone upgrades.
“We believe iPhone 12 represents the most significant product cycle for Cook & Co. since iPhone 6 in 2014 and will be another defining chapter in the Apple growth story looking ahead despite a softer consumer spending environment,” Wedbush analyst Daniel Ives wrote in an Oct. 6 note to investors. He called this launch a “once in a decade” event for Apple.
All told, Apple’s event promises to be interesting. It’s the third such big product announcements Apple’s made during the coronavirus pandemic, which has infected more than 35.6 million people worldwide and killed more than 1 million.