If You Don't Think Names Matter, Yours May Be Forgotten – Advertising Age

On my first real job (at General Electric in Schenectady, N.Y.) I noticed a consistent advertiser in the electrical publications with an unusual name. A company selling wire and cable was called “Crapo.” Presumably pronounced Cray-po and not Crap-o …

Read the whole story here: If You Don't Think Names Matter, Yours May Be Forgotten – Advertising Age

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